Danielle Goodman

wardrobe & product stylist

London based freelance stylist. In this crazy little industry since 2010.

Specialising in Ecommerce:

     Styled hanger / pinned shots

     Flat lay



     Table - Accessories / Jewellery etc

Also available for creative projects. (Less trend focused, more personal style, costume and wardrobe based).

Please note:

I'm now very selective when it comes to which brands I provide services for.

Being conscious when connecting with new clients. Those that align with my own values when it comes to quality and consumption will always be my priority.

Slow fashion, small businesses, sustainable and vintage brands- I'd love to work with you!


With an educational background within fashion design & production. I studied fashion design at BTEC level as well as BA (Hons).

I fell into styling once graduating, and have loved the variety of jobs it's lead me onto and the people I've met along the way.

Demonstrating my love for history of fashion and style, I studied on a short course at LCF in 2019 - Fashion History: The Evolution of Style, with Amber Butchart.

I also run my own vintage clothing website alongside my freelance work: 




Based in Hackney, London.


Debenhams/ Amazon/ Harrods/ Topshop/ River Island/ Bluebella/ The North Face/ A Cold Wall/ Daks/ Claridges/ John Lewis/ Primark/ Brand Alley/ Drakes/ Stella McCartney/ New Balance


Training service:

This could be useful  if you are a small studio for example, who may not have the volume of product which requires the frequent bookings of freelance stylists. If your photographers are responsible for styling product as well as shooting, it may be beneficial for them to gain an insight into how best prep and style the product. (There's more to it than you think!)

You may also find it beneficial to have an experienced stylist in to share tricks, tips and methods for a new team of junior stylists. This will ensure consistency within the team, and for them to gain more confidence with their styling across a range of briefs, that they perhaps may not have worked on previously.

Please get in touch if you'd like to discuss this service further.

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